By Simon Mackenzie, Senior Planner

Welcome one and all to a new, appallingly named regular feature of the STEAK blog. Each Friday, I will round up a selection of the more interesting posts I’ve come across in the previous week or so (that hopefully relate at least tenuously to the business of digital marketing), grind them up, and reconstitute them into a blog.

 ‘Curation’, I think, the cool kids are calling it…

 (You’ll notice I’ve cunningly written my own brief here so the posts don’t have to have been published in the last week. I am the law here in the corned beef sandwich, so the only criterion is that this week is when I’ve stumbled across them. I make the rules…)

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Ruth Nightengale as Senior Vice President of Client Services for the New York office. [Read more →]

At STEAK, we strongly believe that actively integrating online campaigns provides the strongest overall results. Shared knowledge between experts in different disciplines creates a dynamic atmosphere, essential in an industry that moves forward so rapidly.

How does this benefit our clients? One way is that, through active integration of paid search, SEO and affiliates, client sites can gain more exposure in the search space.

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We’re often asked by interview candidates what an “average” day is like in the STEAK offices. Amongst the regular posts we make about digital industry topics, we’re posting a series of “day in the life” pieces to give candidates a flavour of what it’s like to work at STEAK, under the title “STEAK Digital Days”.

Here’s the latest by STEAK Co-Founder and COO, Duncan Parry.

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This is what happened when STEAK decided to get involved and raise some money for the Save the Children: Build it for babies campaign…

A snap of the dance team after making the video of Pulp- Common People…

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By Simon Wong

If the below tickles your fancy, and you are either a recent grad or about to graduate, get applying to work for STEAK… vacancies here.

My life began in middle summer of 2009 when I graduated from the University of Exeter with a degree in Geography. Having spent two of those three years freeze-drying soil samples in sandwich bags, I decided not to pursue a career in this area and began searching for a more exciting alternative.

During this period I worked in a financial research company as a Marketing Assistant for nine months. The marketing side was interesting to an extent, but it felt very ‘Sega Master System’ and one dimension, and I needed variation in the work that I did.

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By John Barham

For some it can’t come quick enough, while for others it’s a day they hope never arrives. Whichever group you fall into there are some basic lessons that will help improve your ability to prepare, and ultimately deliver, a winning PPC pitch.

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Shamsul Chowdhury, New York office

Last week, Google announced significant changes to its criteria for Exact and Phrase match keywords. Starting in mid-May, Google will expand the relevancy factor for queries in order to capture misspellings, plurals, and stemmings.

What does this mean for you?

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I often find myself telling colleagues, friends, interviewees, clients (family even) that what I love about working in digital marketing is that you get the chance to work across so many different disciplines. And whilst that leaves you open to accusations of being a jack-of-all-trades and master of none it’s so fascinating to be talking about brands and concepts one moment, mobile media planning the next, information architecture, web design, tech platforms, PR, social media, site optimisation, search marketing and content strategies in the next. [Read more →]

I’ve written several times about “Cookie Day” on May 26th in the UK and suggested steps to take to ensure compliance in Britain.

There are still grey areas, but one thing brands do need to do is, in the ICO’s words:

“…think also about giving people more details about what you do – perhaps a list of cookies used with a description of how they work – so that users can make an informed choose about what they will allow.”

My advice was to update Privacy Policies and Site Ts and Cs with this information, and to “Remember that you should also provide links to any opt-out mechanisms that exist, too.”

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