Email

STEAK sees e-mail marketing as another part of closing the loop between visitors to your website and maximising ROI from our clients' broader online marketing.

Maximising customer value

In many markets, it can be expensive to drive relevant traffic to a site, whether through over-priced paid search keywords or by having to invest time and energy into natural search campaigns. Once those visitors have spent time on the site, marketing focus must shift to maximising the value of that visitor, making sure that even if someone doesn't buy a product today, they will in the future. This is where e-mail marketing can add the most value, in managing a brand's relationship with a potential customer after they have already visited our client's site.

Improved ROI through email integration

STEAK will create bespoke communication schedules that maximise the value of a potential customer or visitor, further increasing the ROI of direct marketing activities like Search and Display.

We also provide e-mail lists targeted at specific markets or demographic profiles to further enhance reach in the digital space.