Facebook

Facebook advertising is arguably the most targeted form of advertising possible, with the ability to segment audiences right down to their age, location, gender and even specified hobbies.

Meeting a variety of objectives

At STEAK we run Facebook advertising campaigns to work alongside a broader digital marketing campaign as well as delivering a return on investment. Depending on our clients' objectives, we can deliver visitors to a Facebook fan page and measure brand engagement levels (or just 'likes'), or we can drive traffic to a mini-site and measure engagement via bounce rates and dwell times - or we can take people to a special offers page and measure direct ROI.

Complementing above and below the line

Facebook advertising can be used in a measurable and targeted way for almost any marketing objective and complements any above or below the line campaign. It is also hugely visible, delivering strong awareness amongst a total audience but only charging on a 'cost per click' basis. STEAK helps our clients to measure the indirect impact of Facebook campaigns on top of everything else - showing that overall uplifts in search traffic and site visits can be achieved off the back of a large Facebook advertising campaign.