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Thank you Google!
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Alpha Media selects Steak to manage paid search for Maxim, Blender

Published: 26/08/2008
Source: DM News

Alpha Media Group has selected Steak to manage its paid search marketing campaigns for the men's lifestyle magazine Maxim and the music magazine Blender.
Read more of 'Alpha Media selects Steak to manage paid search for Maxim, Blender'

The Plan Behind Ad Planner: Trusted Tool Or Trojan Horse?

Published: 27/06/2008
Source: Media Post

While Google's new Ad Planner tool was designed "with media planners in mind," the free service--which pulls audience measurement data from search traffic, Google Analytics, panels and third-party research, and allows users to save their media plans--has been met with mixed reviews from both large and small agencies.
Read more of 'The Plan Behind Ad Planner: Trusted Tool Or Trojan Horse?'

Steak Media rebrands to show its full-service credentials

Published: 23/06/2008
Source: Media Week

LONDON - Digital agency Steak Media is dropping the media from its title as part of its new positioning as a full-service digital agency.
Read more of 'Steak Media rebrands to show its full-service credentials'

Agencies question Google/Yahoo! tie-up

Published: 16/06/2008
Source: marketing Week

Google ads will soon appear on Yahoo!'s search engine results in the US and Canada, in a pact that is anticipated to roll out globally. But industry experts are already questioning what impact will will have on UK advertisers' online campaigns.
Read more of 'Agencies question Google/Yahoo! tie-up'

Google-Yahoo deal comes under scrutiny

Published: 16/06/2008
Source: Net Imperative

Microsoft is reportedly seeking support for its opposition to a new advertising collaboration deal between Google and Yahoo.
Read more of 'Google-Yahoo deal comes under scrutiny'

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