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Affiliate Management

Affiliates offer one of the most cost effective ways of generating incremental sales for little additional cost, and can enable advertisers to reach consumers they may have otherwise missed. However, affiliate schemes need to be managed proactively to achieve the best result possible.

Affiliates are without a doubt a great asset in any digital marketing strategy; however many advertisers fail to exploit this channel to its full potential because they lack either the experience, behind-the-scenes contacts, or time to do so.

Our fully managed approach takes the hassle of running an affiliate scheme away from advertisers, allowing marketing staff to focus on the bigger picture. Topics we deal with include:

Scheme creation – we know what types of scheme attract the best affiliates, and will help you develop the right scheme to meet your objectives

Affiliate selection and approval – we ensure that only reputable affiliates with websites that fit the brand’s identity are admitted to the scheme

Brand protection – we ensure only authorised affiliates use the advertiser’s brand name

Integration with search – ensuring affiliates do not raise bid prices or impact direct PPC campaigns

Creative management – we help clients develop compelling creative that will attract affiliates and generate sales

To learn more about how we can make affiliates work for you please call us on + 61 (0)3 9649 7760 or contact us.

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