Search Marketing
However, PPC campaigns cannot be simply setup and left to run - the highly competitive nature of the PPC market means that regular monitoring, reporting and optimisation is required. All of these tasks demand experience and expertise that only a select few agencies can truly offer.
At Steak, PPC expertise is in our blood. From inception in 2005 Steak has provided a best of breed PPC service that gives advertisers what they want and need - targeted website traffic that converts into sales.
This consistently evolving market demands the right mix of technological innovation and manual management. At Steak we have that right mix, providing clients with a focused PPC management service to meet and exceed their targets.
Some of the elements of our PPC service include:
- Indepth Research pre-launch - simply put, the better we undestand your brand and marketplace, the better ROI we can achieve for you.
- Technology Neutral - we choose the right campaign management tool (including bid management and tracking) for each client’s business – we are not tied to any one vendor
- Budget - funds are intelligently allocated to each search engine down to an ad group level
- Managing, Testing and Evolving - a structured testing plan is produced, including keywords, creative, geo-targeting, day parting, landing page designs and deep linking, as appropriate
- Analysis and Optimisation - this is the bedrock of our service. We constantly analyse campaigns and optimise rankings and creative to ensure conversions increase
- Landing Pages – we always deep link campaigns, and where possible carry out landing page testing to raise conversion rates
- Integration - we incorporate offline advertising messages and schedules into our campaigns to ensure brand consistency and higher response rates
- Tailored Reporting – all of our reports are bespoke, designed specifically to show the information our clients need, with analysis and action points.
- Competitive landscape – constant monitoring of the competitive landscape including competitor analysis and trademark/brand monitoring and protection
- The wider web – individually created and optimised contextual search and social media campaigns
- Vertical search – Provision to maximise the opportunities of Vertical search and Google Universal search
Steak’s client experience includes:
- Travel & Accommodation: Enjoy England, Time Out
- Banking, Finance and Insurance: Barclays, Swiftcover Car Insurance (Part of the AXA group),
- Retail: French Connection, John Lewis, JJB Sports, Digital Direct
- Media & Entertainment: Match.com, IPC Southbank (incl. Marie Clare) 118 118
- Utilities: British Gas
To truly understand the depth of our PPC management service, we strongly suggest you contact us or call us on + 61 (0)3 9649 7760 (with no obligation).
