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Search Marketing
Pay Per Click PPC advertising - also known as paid search - offers one of the quickest most effective… read more

Search Engine Optimisation
Search engine optimisation - sometimes referred to as natural search - can be one of the most complicated and… read more

Digital Display Advertising
Digital display advertising can become a minefield for advertisers with expensive campaigns and poor conversion rates leading to sleepless… read more

Affiliate Management
Affiliates offer one of the most cost effective ways of generating incremental sales for little additional cost and can… read more

Design
At Steak we offer design, covering all digital disciplines and well as brand identity and live event marketing. read more

Consultancy
Steak's consultancy services help our clients make informed decisions about their digital marketing From clients making their initial move… read more

Reputation Management
Businesses need to become more proactive about managing their reputation online The vast array of information communication and media… read more

 

Related Press and News

Bull joins Steak!
The search-inspired digital agency appoints Jocelyn Bull as Marketing Director read more (26/08/2008)

Alpha Media selects Steak to manage paid search for Maxim, Blender
Alpha Media Group has selected Steak to manage its paid search marketing campaigns for the men's lifestyle magazine Maxim… read more (26/08/2008)

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shopping search

Shopping Search

Shopping search engines – also known as price comparison engines or shopping aggregators – offer consumers an easy way to compare products and prices from multiple merchants. For advertisers, they offer the chance to reach consumers who are actively researching products and are within a buying cycle.

Managing shopping search campaigns can be a time consuming job – creating feeds, checking stability, optimising bids, monitoring stock levels and reporting on performance can become a full time job. Additionally, many of these functions overlap with search marketing activity.

At Steak we use an integrated approach, managing PPC and shopping search campaigns in unison to ensure consistency of approach, reporting and data sharing. This minimises the duplication of work and allows for learning’s to be implemented across both PPC and Shopping search campaigns.

To learn more about our Shopping Search service, please call us on + 61 (0)3 9649 7760 or contact us.

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