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Shopping Search

Shopping search engines – also known as price comparison engines or shopping aggregators – offer consumers an easy way to compare products and prices from multiple merchants. For advertisers, they offer the chance to reach consumers who are actively researching products and are within a buying cycle.

Managing shopping search campaigns can be a time consuming job – creating feeds, checking stability, optimising bids, monitoring stock levels and reporting on performance can become a full time job. Additionally, many of these functions overlap with search marketing activity.

At Steak we use an integrated approach, managing PPC and shopping search campaigns in unison to ensure consistency of approach, reporting and data sharing. This minimises the duplication of work and allows for learning’s to be implemented across both PPC and Shopping search campaigns.

To learn more about our Shopping Search service, please call us on + 61 (0)3 9649 7760 or contact us.

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